The word disruption has lost its teeth. Its edge has been blunted. It’s meaning relegated to a marketing cliche. It’s now advertising speak to describe new features, or grab headlines. Disruption and its real meaning is a shadow of its former self. I’m here to claim the word back. There are countless articles now from companies shouting about how they are ‘disrupting their industry’. Let’s take coca cola. Adding a new flavour to your portfolio of drinks is not disrupting t

Having been in the privileged position this year to be simultaneously both a mentor and a mentee I have been reflecting on what these roles mean, and the value they both can bring to your career… If done right. I’ve seen first hand what happens when expectations for the roles are not met by both parties. The frustrated mentee who schedules her mentor like a teacher only to find her meetings declined and the annoyed mentor who can’t get her mentee to take the initiative on own

We have dropbox and google changing the way we collaborate for a while now. File Management has been the bain of a designers life . Managing naming conventions, keeping track of versions and remembering to share. This current reality is slowly changing and the design file may be dead, with hosted sharable collaborations taking its place. Hands up if you have been that person the label a file like the following. V1….V2… V2Final… ‘ VERSION2_FINALFINAL !!!!’. Versioning and sha

Augmented reality is not new. We have seen it’s rise in the increased use of snapchat and TikTok. Recent phone (& camera) advances coupled with new AR creation software, like Spark AR, and its connection into Facebook Ads means we have a real disruption coming which will effect how we are advertised too. We can expect to start seeing tailored adverts coming directly to us through our smart phone camera in the form of AR product placement. An example of front facing AR “self

When you think of using your favourite mobile app, what words come to mind? Convenient? Simple? Frictionless? Now, what if I change the context to buying something on mobile? Do those same qualities of ease still apply? For many consumers the answer is, unfortunately, nope. Not yet, at least. Even though shoppers may be browsing on mobile, they’re not completing those purchases. Just look at the stats: the mobile retail conversion rate is only 2.7 percent, compared to 4.4 per