First, it’s important to mention I am not a data scientist. I work in digital design and am doing my MBA. I have been in the fortunate position of taking a business analytics class which has afforded me a limited view of data science and statistics. I enjoy using the insights I gather and relating them back to my daily job. With this framing in mind let me share with you how design and data connect for me and what insights this has afforded. Its hard to get your hands on raw

Blockbuster was once one of the biggest video rental business with franchises across the world. Since their raise and subsequent fall in the early 2000s much has been written about the business strategies, and where their leadership made questionable choices. The Blockbuster story is a cautionary tale of assumption over understanding. The key to avoiding Blockbusters fate lies in design-led business lessons. Infusing lateral thinkings at all levels of your organising can hel